Elmer Boutin #SEOisAEO Pubcon

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Elmer Boutin with Jason Barnard at PubCon Las Vegas 2019

Elmer Boutin talks with Jason Barnard about human centered data driven content.

Google, Bing and Amazon have a user-centric design perspective, and we tend to forget that. Jason and Elmer Boutin discuss how we should pull and analyse the data to discover the real pain points of our potential clients rather than use our instincts since we are all biased, and our content will therefore be biased.

Helpful Resources About Human Centered Data Driven Content

Entrepreneur

Jason Barnard is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the "The Brand SERP Guy." Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022

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