Manage Your Personal Reputation in Search (Andy Crestodina and Jason Barnard)

Andy Crestodina talks with Jason Barnard about managing personal reputation in search

Andy Crestodina is the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc. He’s been working on the web since he was terribly young and is now a business person who (and I quote) “does marketing as well as marketing-related activities in his company where they make internet web pages for other companies”.

Optimising your Personal Brand SERP is a big part of managing your personal reputation online. Every time your name appears in a meeting, conference or even if someone tags you in a post, people will tend to spend a minute of their time searching for your name in Google. Guess what? These users searching for your name are interested in who you are and what you do and you only have a minute of their time to make an impression. So what? So, rank a page you fully control at the top of that SERP!

Andy and Jason cover:

– The ways to outrank your social profiles on your SERP.

– The perfect schema for the perfect bio page.

– What you can do to drown negative results attached to your name.

– Triggering video boxes

… and more!

If you’re a thought leader, a PR, CEO, someone accountable for your brand’s image or just a personal SEO nerd, this is the Kalicube Tuesdays episode for you!