Poster for Austin Armstrong and Jason Barnard

Austin Armstrong talks with Jason Barnard about how to get your business on TikTok today.

Austin Armstrong is a consultant, lifelong digital marketer, public speaker, SEO nerd and TikTok marketing expert. He has been involved in search engine optimization and social media marketing for over 17 years. Austin is CEO and co-founder of Socialty Pro, a full-service digital marketing agency based in Alexandria, VA. He also hosts BusinessTok, a TikTok marketing podcast where he interviews real businesses using TikTok to start and grow their business. Austin has extensive experience and knowledge in various industries and loves helping individuals and businesses grow their online presence to generate brand awareness, customers, and product sales by getting creative and thinking outside the box.

Companies use social media platforms to get in front of their target audiences. Each platform has its strengths and drawbacks, but in this episode, TikTok is the star. TikTok started out as a fun social media platform that provided short video content for young people, and it has evolved into a major platform for businesses to reach potential customers. And as a business, it’s surprisingly tricky to manage.

In this episode with Jason Barnard, the amazing Austin Armstrong gives incredible insights on how to get started on TikTok for your business, with brilliant content strategies, TikTok tips, and tactics to avoid on the platform. And oooh, his Three-tier Content Funnel Strategy is definitely something all businesses need. It’s also pretty interesting how TikTok works as a search engine, providing relevant content to people on the platform with 10-second to 10-minute clips. How cool is that?

As always, the show ends with passing the baton. . . Austin passes the virtual baton to next week’s groovy guest, Tim Fitzpatrick.

What you’ll learn from Austin Armstrong

  • 00:00 Austin Armstrong and Jason Barnard
  • 00:44 TikTok’s Brand SERP
  • 01:32 TikTok’s Knowledge Panel
  • 02:51 An Overview of The Brand SERP Guy’s TikTok
  • 04:36 TikTok Tips from Austin Armstrong
  • 07:16 TikTok Vs Instagram
  • 08:05 How to Influence TikTok’s Video Suggestions
  • 09:05 How to Communicate with TikTok Your Focus of Interest.
  • 10:22 How Does Caption or Description Affect Content Ranking? 
  • 10:56 How Important are Hashtags on TikTok? 
  • 13:25 Can Branded Hashtags be an Advantage on TikTok?
  • 14:27 Is Posting Consistency a Ranking Factor on TikTok?
  • 15:45 Austin Armstrong’s TikTok Content Strategy
  • 16:20 The Three-tier Content Funnel Strategy of Austin Armstrong
  • 16:26 Broad Content: Top Funnel
  • 17:17 Nurturing Phase Content: Middle Funnel
  • 17:43 Call to Action: Bottom Funnel
  • 18:10 Outlining Content Categories 
  • 19:40 How to Build Trust with Your Target Audience on TikTok
  • 21:10 What Age Group is Active on TikTok?
  • 22:45 How People Use TikTok as a Search Engine
  • 29:50 Passing the Baton: Austin Armstrong to Tim Fitzpatrick

This episode was recorded live on video August 16th 2022

Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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