How to Make 5-10% Extra Sales on Autopilot (Irina Poddubnaia and Jason Barnard)

Irina Poddubnaia talks with Jason Barnard about how to make 5-10% extra sales on Autopilot.

Irina Poddubnaia is the founder of TrackMage, a package tracking software that increases sales and customer loyalty by providing a superior post-purchase customer experience. Her journey began by managing a fulfillment center in China for 2.5 years (without speaking Chinese) and then starting and successfully running a SAAS company to this day – completely remotely and without external funding.

While ecommerce sellers focus on acquiring new customers, they often overlook the opportunity to generate additional revenue through their existing customers. Retaining customers and keeping them in a cycle to repeat orders should also be a priority in marketing strategy.

In this episode, the amazing Irina Poddubnaia discusses how ecommerce stores can get additional sales from customers who have recently purchased and are still checking their delivery status. Irina also explains the importance of keeping your brand name in the minds of your customers throughout the buying process and getting customer reviews. Positive feedback promotes the brand and serves as a good reference for future customers. And negative feedback can be used to improve existing processes and the customer experience.

As always, the show ends with passing the baton…Irina passes the virtual baton to next week’s incredibly fantastic guest Dmitrii Kustov.

What you’ll learn from Irina Poddubnaia

00:00 Irina Poddubnaia and Jason Barnard
01:36 Irina Poddubnaia’s Brand SERP
02:10 Jason Barnard’s Brand SERP
03:08 Google’s Vertical Brand SERP Filter
03:16 Kalicube Support Group
04:00 Kalicube Knowledge Panel Course
04:19 Post Funnel Vs Flywheel Cycle
06:39 How to Reactivate an Ecommerce Customer
08:17 How to Keep Customers on Your Website While They Check Delivery Status
08:48 How to Anchor Your Brand in the Minds of Your Customers Throughout the Buyer Journey
12:15 How to Get Repeat Orders from Existing Clients
14:28 The Importance of Training Customers to Use Your Ecommerce Platform
15:24 Customer Retention Rate
16:33 How to Turn Trained Customers into Ambassadors
16:49 Why is it Important to Get Customer Reviews
19:57 When is the Right Time to Request a Customer Review
21:56 Asking the Right Questions to Get a Review
26:44 Passing the Baton: Irina Poddubnaia to Dmitrii Kustov