Poster for Alexandra Tachalova and Jason Barnard

Alexandra Tachalova talks with Jason Barnard about links are the foundation of your site.

Alexandra Tachalova is the founder of the online digital marketing event and relationship-based link building agency Alexandra Tachalova is a sought-after speaker and also runs a digital marketing conference in Europe. She also writes regularly for leading digital marketing blogs, including Moz, SEJ, Salesforce, Hubspot and many others.

Having quality links for your business does not necessarily mean you have to build them. With the right, high-quality content, you can generate them yourself. And there are other ways to get links organically. But how do you increase your chances of getting links, and what are the main problems you may encounter when getting links?

In this incredible episode, the brilliant Alexandra Tachalova shares her extensive knowledge on link building. She discusses fantastic link building tips, closing the current link gap, and why link building is not a business problem solution.

As always, the show ends with passing the baton… Alexandra wonderfully passes the virtual baton to next week’s fantastic guest, Irina Poddubnaia.

What you’ll learn from Alexandra Tachalova

  • 00:00 Alexandra Tachalova and Jason Barnard
  • 00:57 Digital Olympus’ Brand SERP
  • 02:14 Alexandra Tachalova’s Brand SERP and Knowledge Panel
  • 04:47 Knowledge Panel Done for You Service by Kalicube
  • 05:12 Building Links on Your Website
  • 06:45 Backlinks for Kalicube Tuesdays
  • 07:09 Relationship-based Link Building
  • 09:14 Link Building Tips from Alexandra Tachalova
  • 09:48 What is the Main Problem with Getting Links?
  • 10:11 How Important It is to Understand the Content to Get Links
  • 11:38 Brand SERP as a Link Magnet
  • 12:50 Alexandra Tachalova’s Thoughts on Outbound Links
  • 14:30 What Do Reciprocal Links Mean and Their Effect on Google
  • 17:14 Creating Scalable Links 
  • 18:23 Link Builders: Link Relationship Manager 
  • 18:53 How to Increase Your Chances of Getting Links via Social Media 
  • 20:56 Is Niching Down a Good Way to Get Links?
  • 22:30 Linking Angles for Commercial Content
  • 26:17 Closing the Current Link Gap
  • 28:40 Why Link Building Won’t Help You Solve Your Business Problem
  • 33:07 Passing the Baton: Alexandra Tachalova to Irina Poddubnaia

This episode was recorded live on video December 06th 2022

Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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