Poster for Ruan Marinho and Jason Barnard

Ruan Marinho talks with Jason Barnard about combining the metaverse with digital marketing.

Ruan Marinho is the founder of Develomark and leads the company with the vision of achieving the best end result for customers. The vision began after working in his father’s painting business and quickly seeing business results after his father’s business was listed in Google search results. Shortly thereafter, Ruan’s father was able to discontinue the advertising services he had been paying for due to explosive search engine results. In a world where buyers are actively searching the Internet for their next business, Ruan advises his clients on how best to connect with potential buyers.

As a marketer, integrating Metaverse technology into your digital marketing strategy can catapult your brand to new heights and allow you to engage with your audience in more immersive and interactive ways. But what really is the Metaverse? Hmmm…

In this incredible episode, Ruan Marinho discusses the definition of the Metaverse and how it differs from the virtual world. He shares tonnes of knowledge about how the Metaverse plays a huge role in digital marketing, interacting with customers in real time and creating new opportunities for sales and marketing. Ruan provides groovy insights on how you can bring and control your identity in the Metaverse, the role avatars play, and the impact the Metaverse has on different industries.

As always, the show ends with passing the baton…Ruan fantastically passes the virtual baton to next week’s awesome guest, Matt Artz.

What you’ll learn from Ruan Marinho

  • 00:00 Ruan Marinho and Jason Barnard
  • 00:52 Ruan Marinho’s Digital Marketing Experience
  • 01:03 Website Building Experience with Duda
  • 03:00 Will Every Company Enter the Metaverse?
  • 04:01 Ruan Marinho’s Brand SERP
  • 04:49 Develomark’s Brand SERP
  • 07:10 Kalicube Solutions for Your Brand SERP
  • 07:35 What is the Metaverse?
  • 09:46 Boowa and Kwala: Animated Shop in 2004
  • 12:31 The Roles of Avatars in the Metaverse
  • 13:57 Controlling Identity and Privacy in the Metaverse
  • 14:53 How Do You Bring Your Identify into the Metaverse
  • 18:53 Virtual Worlds Vs the Metaverse
  • 21:23 Mark Zuckerberg’s Metaverse
  • 22:19 Investing in the Metaverse
  • 25:35 Impact of the Metaverse on Various Industries
  • 28:44 How can the Metaverse help with Branded Search
  • 29:15 How Does Branded Search Tie In with the Metaverse
  • 30:30 Passing the Baton: Ruan Marinho to Matt Artz

This episode was recorded live on video April 11th 2023

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