Poster for Gert Mellak and Jason Barnard

Gert Mellak talks with Jason Barnard about conversion-driven SEO for consistent results.

Gert Mellak is the founder and CEO of – an SEO agency that helps course creators, coaches and e-commerce sites boost their SEO in a conversion-oriented way. Gert Mellak is also the author of the book “The ERICA Framework”, in which he describes his consistent, conversion-driven approach to SEO, which has resulted in clients staying with his consulting program for years and steadily improving their results.

Investing in SEO to increase visibility, traffic and conversions is an important step in optimising a website. SEO is a long-term game, so it’s important to focus on the right keywords, content and strategies to get the results you want.

In this insightful episode, Gert Mellak explains how determining what conversions mean to a business and establishing key metrics to measure progress requires an understanding of the business goals and objectives that SEO efforts are intended to achieve. Gert also shares his experience working with clients and discusses how to leverage their expertise to get the most out of SEO investments, through transparency, personalised videos and one-to-one conversations. Wonderful!

As always, the show ends with passing the baton… Gert expertly passes the virtual baton to next week’s brilliant guest, John Ozuysal.

What you’ll learn from Gert Mellak

  • 00:00 Gert Mellak and Jason Barnard
  • 01:18 Gert Mellak’s Brand SERP and Knowledge Panel
  • 01:55 Kalicube Support Group
  • 03:48 Koray Tuğberk GÜBÜR’s Kalicube Pro Review
  • 05:20 Determine What Conversions Mean for the Business
  • 06:13 Conversion Vs Traffic
  • 08:23 Understanding Business Goals and What You Can Achieve with Your SEO Efforts
  • 09:44 Using Google Search Console
  • 10:54 Analysing Keywords that Rank on a Website
  • 12:33 Investing in Google Ads
  • 16:54 The Importance of Transparency and Client Conversations
  • 18:08 What are the Important KPIs that Average Users Need to Pay Attention to
  • 21:18 Personalised Videos to Walk Clients Through Their Conversion Progress
  • 25:09 How Does GPT-3 Affect SEO Strategy
  • 28:12 How Does Branded Search Tie in with Conversion Driven SEO 
  • 31:52 Passing the Baton: Gert Mellak to John Ozuysal

This episode was recorded live on video January 31st 2023

Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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