Tyler Pigott talks with Jason Barnard about clarify your vision and watch your business grow.
Tyler Pigott has worked in marketing, communications and sales in business for more than 20 years. He is the founder and CEO of Lone Fir Creative, a digital marketing agency, as well as a professional speaker and sought-after business coach. He is passionate about helping other business leaders and providing valuable insights to help their ideas take root. His ability to combine analytical thinking with creative problem solving to quickly implement new strategies has helped him successfully build his business working exclusively remotely.
Entrepreneurs often come to a stage where they have successfully built their business but have lost sight of their direction. Having a clear goal and a strong business vision is critical to continued growth, especially when you bring in team members with different experiences and perspectives. Your business vision should make it clear how your business wants to impact the marketplace and appeal directly to your target audience.
Tyler Pigott offers wonderful insights into clarifying your vision in this rather delightful episode. Tyler reveals the importance of having a vision for your business, how it can help you grow your business, and gives examples and tactics for discovering your vision.
As always, the show ends with passing the baton… Tyler passes the virtual baton to next week’s fantastic guest, Jarno van Driel.
What you’ll learn from Tyler Pigott
- 00:00 Tyler Pigott and Jason Barnard
- 01:04 The Key to Business Growth
- 03:00 Lone Fir Creative’s Brand SERP
- 04:01 Defining Your Business Goals: Finding Purpose and Motivation
- 05:28 How Do You Define Your Vision?
- 06:56 Building a Sustainable Business: Employees vs. Contractors
- 08:57 Moving Beyond Tactical Goals
- 10:44 A Vision as Fuel for Motivation and Team Engagement
- 13:07 The Importance of Vision
- 15:14 Finding Your Vision
- 17:56 Example of a Vision
- 18:46 Building to Sell
- 20:51 Motivating Employees
- 23:22 How Does Vision Make a Business Grow
- 25:58 Balancing Detailed Vision and Adaptability
- 28:29 How Does Clarifying the Vision for Your Business help with Branded Search?
- 29:57 Passing the Baton: Jarno van Driel