Poster for Fabi Paolini and Jason Barnard

Fabi Paolini talks with Jason Barnard about how to attract more ready-to-invest clients.

Fabi Paolini is an accomplished brand strategist who helps coaches, consultants and professionals evolve and create compelling brands that look, sound and feel as authentic as possible. With her skillful guidance and expertise, they can effectively position themselves as premium brands that can attract investment-ready clients with a strong presence and compelling messaging. 

To attract premium customers, you must first understand your target audience and be a trusted provider of answers to their desires. It is beneficial to focus more on ‘gain’ marketing, which aims to build relationships, rather than ‘pain’ marketing, which only addresses the emotional aspects of their problems.

There is also a key difference between content and messaging, which is knowing your audience. You can also build a loyal and engaged customer base by using content and messaging to appeal to potential customers and position yourself as an authority.

In this exciting episode, Fabi Paolini discusses insightful nuggets for attracting premium clients. Fabi shares who her premium clients are and that you need to identify your own premium clients. Connecting with those who are actively seeking solutions is also a useful way to generate more engagement. Using pre-sell offers and different types of content is also important to attract attention and build relationships. Creating a unique selling proposition to stand out from the competition and filtering out unqualified prospects as they move through the sales funnel are essential steps.

As always, the show ends with passing the baton…Fabi wonderfully passes the virtual baton to next week’s fantastic guest, Jason Cercone.

What you’ll learn from Fabi Paolini

  • 00:00 Fabi Paolini and Jason Barnard 
  • 01:01 Fabi Paolini’s Brand SERP and Knowledge Panel
  • 02:45 Done for You Knowledge Panel Service by Kalicube
  • 03:14 Where Do You Start When Trying to Attract Premium Clients?
  • 03:32 Fabi Paolini’s Definition of a Premium Client
  • 05:45 The Importance of Communicating with Your Audience Through Your Content
  • 07:16 Focus More on Gain Marketing and Less on Pain Marketing
  • 08:32 Talk to People Who are Actively Looking for Solutions
  • 13:47 Pre-Selling Offers Before You Pitch
  • 14:14 Contents to Build Your Business
  • 14:25 Grow Your Audience Type of Content
  • 14:34 Nurture Your Audience Type of Content
  • 14:55 People’s Messaging Problem for Their Business
  • 16:00 Stand Where the Audience is Looking Marketing Approach
  • 17:06 What is a Unique Selling Proposition?
  • 17:26 Filtering Out People as They Move Through the Sales Funnel
  • 18:40 Sell to Your Audience Type of Content
  • 19:39 What Does Magnetising Through Message Embodiment Mean?
  • 22:20 Positioning Your Brand as an Authority
  • 25:02 The Difference Between Content and Messaging
  • 26:50 How can Attracting Premium Clients Help with Branded Search
  • 28:16 Passing the Baton: Fabi Paolini to Jason Cercone

This episode was recorded live on video March 21st 2023

Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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