Poster for Jason Cercone and Jason Barnard

Jason Cercone talks with Jason Barnard about how to tell your authentic story as a podcast guest.

Jason Cercone is the host of Evolution of Brand, a podcast that features stories and strategies for building an authentic personal brand. With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consuming power of storytelling and simplifying podcast guesting. He helps executives develop their authentic story and confidently tell it as a podcast guest, while maximising the value of each guest appearance and establishing thought leadership in their niche.

When you’re telling your authentic story as a podcast guest, it’s important to leave a lasting impression. But how?

Jason Cercone reveals how to make the most of your podcast guest appearance in this super awesome episode. Jason shares brilliant tips on writing podcast guest pitches and focuses on value-driven podcasts as opposed to sales-driven podcasts. He emphasises building a strong connection with the person or audience, providing value to the audience, and telling your story authentically, with the right attitude and commitment.

As always, the show ends with passing the baton… Jason passes the virtual baton to next week’s groovy guest, Allison Riggs.

What you’ll learn from Jason Cercone

  • 00:00 Jason Cercone and Jason Barnard
  • 01:00 What are the Risks When a Podcast is More Sales-oriented Than Value-oriented?
  • 01:43 How Does Jason Cercone Describe Podcast Guesting
  • 03:21 Jason Cercone’s Brand SERP
  • 05:33 Jason Cercone’s Tips to Boosting Website Retention Rate
  • 07:35 Kalicube: Three Solutions for Your Brand SERP
  • 08:06 How Jason Cercone Started in Podcasting
  • 13:57 What Makes You a Standout Podcast Guest
  • 14:46 Tips for Writing a Podcast Guest Pitch
  • 20:23 Cliffs Notes About You as a Guest
  • 22:45 How to Communicate the Value You Can Offer to Their Audience
  • 26:14 How Can Being a Podcast Guest Help with Branded Search?
  • 28:52 Passing the Baton: Jason Cercone to Allison Riggs

This episode was recorded live on video March 28th 2023

Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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