Head of Organic at Embryo
Andrew Holland is an eminent voice in search engine optimisation (SEO). Essentially, what he doesn’t know about this topic isn’t worth knowing. His story begins in the police force, takes a detour into the British Boxing Board of Control, and currently sees him as Head of Organic at Manchester SEO agency Embryo. Andrew’s view on search engine optimisation is based on his knowledge and deep understanding of the consumer journey, search intent, The Messy Middle, and behavioural psychology. After hearing what Andrew has to say, your view on marketing and how you use it to increase revenue may well change forever.
The word ‘expert’ gets thrown around a lot in the world of marketing, especially in one of its most popular disciplines, SEO. However, when describing Andrew Holland there are few words more fitting than expert. What he doesn’t know about getting a target audience to a business’s website via organic means isn’t worth knowing. His view on all this is centred around behaviour, psychology, and search intent. He has over a decade’s worth of experience in a fast-paced world and he gives out daily tidbits of advice on his LinkedIn which, at the time of writing, has over 13,500 followers (13,897, to be precise). Andrew Holland is a true expert and has distilled this priceless expertise into a new book. Titled ‘The Value of SEO’ the 280-page book could be considered by some as essential reading. Andrew works tirelessly to explain the benefits and, as the book title suggests, the value of SEO. It’s an industry that is often clouded with jargon, abbreviations, and acronyms that fail to accurately translate to business owners why they need to invest in this organic marketing channel. Thankfully, a few minutes with Andrew will change that, this is what makes him such a valuable asset for Embryo in his current role as Head of Organic.