Ash Nallawalla has been a search marketer for over 20 years, both as an independent consultant and as an in-house SEO manager for large companies and agency-side for small businesses. He also founded and sold an SEO training business. He wrote a monthly column about SEO in APC Magazine for many years. He felt a need to bridge a perceived awareness gap he saw in managers of the SEO function. He saw costly mistakes that led to ranking drops – which mean lost revenue to most businesses.This led to his latest publishing venture, a three-book set beginning with “Accidental SEO Manager”, available at Amazon.
Prior to search marketing, Ash was a traditional product marketer. He is a RAAF veteran. He co-wrote five books in the 1980s:
* Wildcards, Volumes 1 – 4
* Better Radio/TV Reception