Phygital Experience Leader
After receiving his engineering degree from Istanbul Technical University in 1999, he worked for two years as a civil engineer, but soon realized that his dream of manufacturing and selling products globally called for him to change his career direction. After spending four years as an account director for the biggest global OEM manufacturer for Nokia and Blackberry, he started his first company PARAFF to create his mobile fashion accessories brand which he manufactured and sold to over 30 countries.
Through the years, he started to be known as the creative product development and manufacturing partner for global brands to bring out new ideas and concepts in their product portfolios.
He worked with multinational clients from all around the world. Products and services designed and produced by his companies have been sold in more than 50 countries.
He was asked to work as a Managing Director of 121METRE which was one of the biggest digital marketing agencies in Istanbul from 2008 to 2010.
He realized the beauty of the digital world back in 2008 and equipped himself with the best practices of digital marketing campaigns of the global FMCG brands like P&G, Unilever, MARS, Group M etc… During this period, he had mastered the tools that prepared him to succeed in the rapidly changing new digital world and gained a practical understanding of what the new digital world will require in the new era.
This was the turning point for him on the Phygital Experience design. He had the immersive international business experience blended with the most recent digital tools used by the global businesses.
Since 2015, he has been harmonizing business management techniques with digital tools to simplify and transform the conventional business practices to be able to offer the best Phygital experiences for companies from Europe and Turkey.
Burkay is a counselor of SCORE which is the non-profit arm of U.S. Small Business Administration with the largest network of volunteer experts and business mentors in the United States. He has counseled around 250 entrepreneurs and small business owners since 2019.