Elmer is a Marketing Technologist and has been working in web marketing for 20+ years. His first experience was as a free-lancer doing web sites for local businesses such as car dealerships and an art gallery. Later, he ran an online rental property referral web site aimed at assisting military people find homes before they moved.
For 12 years Elmer was Webmaster for Wilsonart International where he was involved in everything from social media to server administration to web development in ASP.NET (C#, CSS, SQL, etc.).
Elmer spent 10 years working at WPP-owned agencies Rockfish, VMLY&R, and GTB. There he worked with clients, both large and small, with SEO and online reputation management (ORM). currently works at WrightIMC as VP of Operations where he continues to help clients with SEO, ORM, content strategy, and other aspects of digital marketing. He is also responsible for helping WrightIMC run smoothly so clients get the most out of their relationships with the agency.
Elmer frequently speaks at professional events on digital marketing topics including Pubcon and the Digital Summit Series, has been guests on several digital marketing podcasts