John Paul (JP) Sherman

JP Sherman is the manager of Search & Findability for Red Hat. He helps humans find the information they’re looking for regardless of the search channel they use. Using SEO, On-Site Search, Machine Learning, Content Strategy & Development, Templating, Architecture & Platform Analysis & Optimization, he measures how people look for and use the information they find in support of the Red Hat Customer Portal.

JP Sherman discovered his passion for combining behavior, semantics and technology when he worked at the US Army’s Special Operations Command as a Psychological Operations Specialist.

His true passion is to create natural and intuitive search experiences to connect a user’s intent to the information they want.