Purna Virji is the author of High-Impact Content Marketing and is Principal Content Solutions Evangelist at LinkedIn. Prior to joining LinkedIn, Virji previously led global learning and thought leadership programs for Microsoft. She has been named by Adweek on their Young Influentials List, was crowned the Search Personality of the Year by the US Search Awards and was named by PPC Hero as the #1 Most Influential Expert in the world. She is a columnist and top-rated international keynote speaker who has been featured in The Drum, TNW, Marketing Land and Adweek. An award-winning former journalist, Virji is an avid traveller, aspiring top chef and enthusiastic tennis player in her spare time.