Regine le Roux

Regine is a corporate reputation specialist. She completed her Communication Management Honours Degree Cum Laude at the University of Pretoria in 2001 and completed her MCom within a year. Regine founded Reputation Matters in 2005 and hand picks and manages several teams that run reputation research assignments and develops communication strategies and plans. She is very proud of the team’s accolades of winning SABRE Africa awards in 2018, 2019 and 2020 for research and evaluation.

She has gained much practical experience through several Communication, Change and Marketing Strategies compiled for clients in both the private and public domains. These include the following sectors: Government, Waste Management Industry, Asset Management, Education, Human Resources, Information Communication Technology (ICT), Manufacturing, Pharmaceutical and Retail. These businesses encompass parastatals, multinational companies; JSE listed companies as well as privately owned companies. Regine has mentored several students with their MBA thesis submissions at the Milpark Business School in Johannesburg.

Regine developed the Repudometer®, which is one of the first tools that has been developed to measure organisational reputation.

Regine was the Chairperson of the Western Cape Public Relations Institute of Southern Africa (PRISA) Committee, on the Board of the Rotary Club of Newlands responsible for Public Image and Rotary District Committee Chairperson for Public Image in 2015. She is the author of Reputation Matters: Building blocks to becoming the business people want to do business with (ISBN 978 1920526429). Regine also wrote a monthly column on reputation management for Leadership Magazine for several years

Regine is passionate about South Africa and launched a Re.Bag.Re.Use initiative in Hout Bay, teaching ladies from the Harbour Imizamo Yethu how to crochet shopping and beach bags made from empty bread bags. These ladies are able to put bread on the table from empty bread bags, while at the same time also keeping the plastic from going to landfill or our oceans. [please visit www.instagram.com/re.bag.re.use for more information and to see the ladies and beautiful bags].

Regine and her team are also passionate about Africa and have conducted research on ethics and reputation on the African continent for the African Public Relations Association (APRA) and presented it at their annual conference for the past two years (2018 and 2019).