Melissa Fach talks with Jason Barnard about content-focused Google updates.
Long gone are the days where the number of inbound links would mostly determine a webpage’s position on the SERP. Today, Google has completely shifted its focus to quality content and user experience.
During this very informative and enjoyable conversation, Melissa shares absolutely boatloads: her own philosophy on how to create a flawless piece of content, a reliable process for writing an article and the most common mistakes people make when writing content.
What you will learn
0:30 Melissa’s Brand SERP – looking at multiple verticals
3:31 Jason’s Knowledge Panel and his ongoing experience with Wordlift
4:23 Melissa’s role on Jason’s copywriting improvement
5:22 About the latest Content Focused Google Updates — How important is Expertise, Authoritativeness, and Trustworthiness (E-A-T)?
7:47 Offering a solution as a content strategy and the value of Content Hubs
11:29 Featured Snippets as a sign of Google’s trust, and zero-click searches
14:41 Google’s purpose with “Your Money or Your Life” search quality ratings
16:08 How to improve one’s authoritativeness
17:00 Can Google identify authors by their writing style?
18:03 AI-generated content – it lacks a human soul
20:45 Melissa describes her most successful written piece on Semrush
21:23 How important is tone and engagement for Google?
22:30 Takeaways and hints from the last Google update
24:44 The importance of headings and structuring content correctly
26:58 Melissa’s tips on how to write a great piece of content
30:56 Google’s shift towards a more content-focused engine in 2020
34:01 Matching intent for your audience and for Google
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This episode was recorded live on video June 16th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>