Prominence vs. Presence on LinkedIn (Purna Virji and Jason Barnard)

Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn.

Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adweek’s 2018 Young Influentials, and was chair of the judging panel at The Drum US Search Awards in 2017 and 2018.

Marketers and business owners often misjudge how to make best use of their presence in the digital world. Getting the right balance between your message, your content and your audience is the key, and Purna Virji offers dozens of tips, tricks and ideas for getting that balance right.

The thing is, knowing what your audience wants to hear is more important than knowing what you want to say. And being emotional with your content is not the same as using emotions to connect with your audience.

Purna Virji offers thumb stoppingly good content tips and how to get the most out of LinkedIn that can also be applied to other social media platforms. Having concise, compelling and clear content is an advantage.

As always, the show closes with passing the baton… the delightful Purna Virji passes the virtual baton to next week’s super groovy guest Tom Critchlow.